Serapha wasn't meant to be a business.

It started as a way to fix my own scalp health.

My grandmother had hair down to her waist. No serums, no treatments, no ten-step routine. Just good quality oil and fresh herbs. And a lot of judgment every time I came home with some new product that promised to fix my hair.

I spent years trying everything. Every oil, every serum, every brand that promised results. None of it actually worked the way it claimed.

So I decided to make my own. I bought a small countertop cold press machine and started extracting the oils myself. Then I'd go to my garden - fresh hibiscus, aloe vera, curry leaves. To my kitchen - onion, fresh rosemary. All of it was infused into the oil, for hours.

Within a month, my hair fall had reduced. My frizz was gone. For me, that was the difference.

When other people started asking for it, Serapha became a brand. But the method never changed. Same machine. Same garden. Same kitchen. Same seven days per batch.

The answer was never complicated. It was always just simplicity.

— Sanjana, Founder, Serapha

Not a claim. A process.

We cold-press our oils in-house.

Most brands buy ready-made oils off a shelf. We press every oil ourselves - almond, sesame, sunflower, pumpkin seed, black seed, flaxseed - in small batches. Cold-pressing retains the full fatty acid profile, the natural antioxidants, and the smell of the ingredient as it actually exists.

We infuse fresh herbs, not extracts.

CO2 extracted herb pastes are oil-soluble but don't fully integrate into the base oil - they sit in suspension, changing the viscosity and making the oil heavier. Fresh herbs simmered directly into cold-pressed sesame oil release their compounds completely. The oil absorbs the benefit without absorbing the weight.

We blend multiple oils for a reason.

Single-oil hair products are simpler to produce and easier to market. They are rarely enough on their own. Every Serapha variant combines four to eight cold-pressed oils, each chosen for a specific function in the formulation. No single oil can do all the work. Ours don't have to.

We keep batches small.

Quality changes when volume does. Our batches are small enough that every stage - pressing, infusion, blending, bottling - is done by hand, by us. That is not a limitation. It is a choice we will continue to make.